400-690-3218 Free Trial En   中文

Something to say to SMEs: Is your customer really God?

Author:Acloudear , 2019-04-27 00:48   
For large enterprises, both business and management models have entered a mature stage. The bigger the bigger and the stronger the stronger is the status quo. On the other hand, vitality and innovation are their advantages. As an important force of the Chinese economy, their development will also play a vital role in the future of the Chinese economy. However, the impact of the global economic environment and pressure from large enterprises have also caused the development of SMEs to face many problems. SMEs need to face the facts and seek a turnaround The growth of small and medium-sized enterprises has benefited from the favorable policies and the environment. In the course of their operation and development, they have the spirit of opening up roads and building bridges across the water. However, behind this spiritual support, companies should always look forward to the future of the industry, analyze the current situation, and adjust the strategic layout and direction of the company’s development at any time. The increasing purchasing power of Chinese consumers has added momentum to the development of SMEs. The favorable environment is the “soil” for the rapid growth of SMEs. However, on the other hand, blind growth and expansion, and the “dominance” of large enterprises have also caused SMEs to face the following problems: · Monopoly is difficult to break, innovation breakthroughs are difficult to find · Digital transformation is coming, and change is caught off guard · Few customer acquisition channels and low customer retention Reduced customer […]

For large enterprises, both business and management models have entered a mature stage. The bigger the bigger and the stronger the stronger is the status quo. On the other hand, vitality and innovation are their advantages. As an important force of the Chinese economy, their development will also play a vital role in the future of the Chinese economy.

However, the impact of the global economic environment and pressure from large enterprises have also caused the development of SMEs to face many problems.

SMEs need to face the facts and seek a turnaround

The growth of small and medium-sized enterprises has benefited from the favorable policies and the environment. In the course of their operation and development, they have the spirit of opening up roads and building bridges across the water. However, behind this spiritual support, companies should always look forward to the future of the industry, analyze the current situation, and adjust the strategic layout and direction of the company’s development at any time.

The increasing purchasing power of Chinese consumers has added momentum to the development of SMEs. The favorable environment is the “soil” for the rapid growth of SMEs. However, on the other hand, blind growth and expansion, and the “dominance” of large enterprises have also caused SMEs to face the following problems:

· Monopoly is difficult to break, innovation breakthroughs are difficult to find

· Digital transformation is coming, and change is caught off guard

· Few customer acquisition channels and low customer retention

Reduced customer loyalty, affecting revenue

For SMEs, competition with large enterprises is a protracted battle. Many small and medium enterprises are fortunate to see the opportunities for their products and services to thrive in the market, and they also clearly understand the significance of acquiring customers and enhancing customer stickiness.

沟通中.jpg

IDC InfoBrief recently released “The Next Step of Digital Transformation: How SMEs Apply Technology to Achieve Key Business Goals” reported that 44.7% to 66.0% of respondents from 13 countries consider customer acquisition the top priority task. Because in the digital world, consumers want to participate and define their own consumption journey.

Let customers love you

To stay healthy and prosperous, businesses must look for new buyers while retaining existing customers.

Luo Zhenyu, the lecturer and founder of the app, said in the New Year’s Eve speech, “In the past, when we mentioned business, the first word that popped out of my mind was” competition. ” And now, before you have time to pose and compete with your competitors, the user has become another species. The theme of the business world in the past was to compete with rivals. The theme of the future business world is to catch up with users. The user is a river, moving forward in Pentium. ”

SMEs must have a “super user mindset” in their treatment of customers. Under the upgrade of consumption, customers have more needs and more choices. Enterprises need a shift from traffic thinking to superuser thinking.

微信图片_20180314150910.jpg

In short, to get closer to customers, the shopping experience must meet the needs of all customers, reflecting their expectations and brand sentiment. That is, you need to make customers dependent on you. This is also a thinking of customer consumption: demand will change, but the brand that you are loyal to is constantly changing according to your own needs, so the cycle of dependence will become longer, It is likely to extend and spread to other consumers.

Regardless of the approach taken, most SMEs may need to make such a change to achieve their goals. Compared with other strategies, starting with customers may be the easier direction for SMEs to achieve.

How to make customers fall in love with you?

Innovate products and keep up with customers’ demands for iterative product changes. Innovative experience, let customers have emotional dependence. How to achieve these two points, or how to get the most intuitive customer needs.

In addition to learning from market research and making improvements to existing business models, appropriate enterprise management technology products and solutions are also needed to support it. The SAP Hybris solution covers five areas: commerce, marketing, revenue, sales, and service, changing the way customers and consumers expect to interact with and transact with businesses. Companies can understand their customers and interact intelligently with them, prompting them to buy products instead of pushing them away and attracting and maintaining customers through “personalized” marketing.

微信图片_20180314150941.jpg

Taking the SAP Hybris Marketing solution as an example, it can fully understand the situation of each customer, allow marketers to fully understand potential customers, attract customers with a unique experience at each stage of the customer journey, and quickly respond to changes in business opportunities and customer needs Out response.

Not only are SAP Hybris products easy to implement, they also integrate easily with your current systems. In addition, the cloud-based system can help SMEs save on local operation and maintenance costs.

The battlefield to acquire customers has evolved into a highly crowded and commoditized market. Your choice will determine the future of your business

“The global standard platform is the only real choice. A unified order management system, a unified content management system, and a unified e-commerce system will enjoy huge cost advantages. SAP Hybris’ solution provides all of these.”

——Pei Lingfei Cosmetics

“We have data to prove that. The original platform was very limited, and by implementing the SAP Hybris solution, we no longer need to hire people to support and help customers solve problems on the platform. In fact, we hire employees to grow our business. ”

——Buffalo (David Buffalo) Denim Clothing

“After using SAP Hybris ?, we are seeing monthly revenue increase. This is so exciting!”

—— Corss casual shoes

“With the help of the iColor website based on the SAP Hybris platform, we have integrated all aspects of the resources of designers, home improvement and home design and consumers, hoping to provide consumers with a higher quality end-to-end overall Design and Services. Meet iHome on iColor ”

-Nippon iColor


微信图片_20180314151026.gif

This article "Something to say to SMEs: Is your customer really God?" by AcloudEAR. We focus on business applications such as cloud ERP.

Scanning QR code for more information


Recommended

04
2020-02
How to evaluate the supply chain management level of enterprises
Tagore once said, “it’s easy to talk if you don’t want to speak the complete truth.” Therefore, it is a very prudent thing to evaluate others or enterprises. Of course, this also applies to the topic we are discussing today: evaluating the level of enterprise supply chain management. The development of any thing has its objective laws and characteristics of environmental factors, which ultimately forms today’s model or appearance. Therefore, the current supply chain management level of enterprises is the result of yesterday’s continuous accumulation. […]

16
2020-01
Why are all ERP systems of listed group companies sap?
Looking at the global scale enterprises, we find an interesting phenomenon: most of the world’s top 500 enterprises choose SAP ERP system, while the following listed companies almost choose SAP ERP system one-sided in the choice of ERP system. As the “master of management behind the world’s top 500”, sap, the world’s software giant, has such great charm? With the development of globalization, large enterprises are bound to use new technology to support their business operation and complete their own deepening reform. According to incomplete […]

15
2020-01
Which cloud ERP do small and medium-sized enterprises usually choose?
China has the largest and most dynamic group of small and medium-sized enterprises, which has grown rapidly in the past decades. With the rapid development of small and medium-sized enterprises, their demand for information technology is increasingly strong, especially driven by new technology, the demand for digital transformation of small and medium-sized enterprises has become overwhelming. Digital transformation is not only an important factor driving the change of business model of small and medium-sized enterprises, but also an important technology influencing the purchase decision-making process […]

15
2020-01
The ranking of cloud ERP, this one is enough!
When the digital wave sweeping the world, new technology and new revolution continue to boost the rapid development of the economy, when the scale of the trillion level digital economy is emerging, where is the future strategic planning of the enterprise? Almost all of the world’s top 500 enterprises go to the cloud for the first time. When the introduction of cloud ERP digitalization drives the transformation of enterprises and achieves remarkable results, what will be the future of listed, group companies and massive small […]

27
2019-04
AcloudEAR Joins SAP Cloud in World Internet of Things Expo. See you at A3 Pavilion
With the rise of the Internet of Things, as the only cloud platinum partner of cloud computing giant SAP China, AcloudEAR is actively using the world Internet of Things platform to vigorously promote the application of SAP Internet of Things to the manufacturing field and expand the influence of SAP Internet of Things brand. On September 10, 2017, AcloudEAR from Shanghai will join hands with SAP to attend the 2017 World Internet of Things Expo. Team members from the headquarters will come to Wuxi in […]

27
2019-04
Accelerated “dual engine” in SAP China market: cloud computing x digital transformation
▲ Mr. Li Qiang, Senior Vice President of SAP Global and General Manager of SAP China, giving a keynote speech On January 18, 2018, the “2018 SAP Greater China Partner Summit” was successfully held at the mangrove resort hotel next to the beautiful Sanya Haitang Bay. More than 80 SAP partners participated in this summit, which brought together a lot of industry leaders. With enthusiasm and expectations, everyone shared the beautiful blueprint of “Smart Cloud, Connected Innovation” in SAP. Mr. Li Qiang, SAP Global Senior […]

400-690-3218

Free Trial

Online Service

司享网络