Using digitalization to ‘preserve’ spring and let Chinese fresh flavors spread globally

During the Tomb Sweeping Day, the top of shepherd’s purse in the mountains and fields is covered with rotting leaves, and the branches of Chinese toon trees are covered in purple red. Spring bamboo shoots protrude their sharp horns in the bamboo forest – this is the most generous gift of nature.

But freshness is fleeting, how can we make the gift of spring transcend seasons?

The answer is hidden in the kitchen: a spoonful of oyster sauce locks in the crispness of tender bamboo shoots, a few drops of vinegar stir up the fragrance of fragrant Chinese toon, and a secret sauce freezes the rich and savory flavor on the tongue.

Seasoning is the natural ‘translator’, transforming fleeting spring freshness into storable flavor codes. And quality is the core of this transformation – only the extremely pure ingredients can make spring gifts cross mountains and seas from the fields and enter the kitchens of thousands of households.

Starting from a essence trading company in Qingdao in 1994, Qingdao Hodiasflavor Food Ingredients Co., Ltd. (hereinafter referred to as “Hodiasflavor”), an enterprise deeply involved in the seasoning industry, has been dedicated to breaking the “flavor code” of Chinese food.

From developing additive free seasonings to establishing a global supply chain, this company has spent over 30 years engraving “Chinese Fresh” into a standardized system, allowing dining tables in different regions to replicate the same purity of spring.

Hodiasflavor has always been committed to creating standardized Chinese cuisine flavors, with products sold throughout the country and exported to many countries and regions around the world. Its star product “Chef’s Four Treasures” series, with “no preservatives, no pigments, and no additives” as its core, allows fresh flavors to reach tens of thousands of catering stores across the country from the fields.

However, with the expansion of enterprise scale, traditional management models have gradually become a shackle to development: globalization layout and accelerated IPO process face challenges of scattered processes and fragmented data.

GROW with SAP：

Refactoring the ‘umami chain’ from the fields to the dining table

Hodiasflavor urgently needs a breakthrough to achieve standardization and globalization of Chinese cuisine taste. Therefore, it has chosen to join hands with SiXiang Network, hoping to achieve standardization and normalization of management processes through advanced digital management worldwide.

In response to this, Sixiang Network has delved into the brand strategy of Hodiasflavor, focusing on the digital transformation needs of Hodiasflavor and the issues of non-standard material management and unclear procurement processes discovered during research. Based on the GROW with SAP solution, we have tailored a set of “three horizontal and one vertical” digital strategies for it:

Starting from three aspects: digital channel marketing, flexible supply chain (planning+procurement+logistics warehousing), and intelligent manufacturing production, using SAP ERP public cloud+OA as the standard digital base, digitalization is vertically integrated into the entire business chain, reconstructing the full chain digital operation from the field to the dining table.

Bring Chinese freshness to the world’s dining tables!

Nowadays, with the help of GROW with SAP, Hodiasflavor has managed the people, goods, and accounts of the entire group, achieving end-to-end digital management from procurement to production scheduling to sales. Sales data analysis is more efficient and accurate, costs and profits are clearer and more intelligent, and it can respond to market changes faster, better meet customer needs, and deliver Chinese fresh flavors to the world’s dining tables in their entirety!

After the Tomb Sweeping Day rain, a plate of fragrant Chinese toon mixed with tofu was served on the dining table, with a fresh aroma hidden in the scent of spring. Few people know that behind this umami flavor, there are thousands of data circulating in the SAP system by Hodiasflavor, precise temperature control on the production line, and traceability of raw materials across multiple countries around the world.

Hodiasflavor has adhered to the essence of “Chinese flavor” for more than 30 years, breaking down the barriers of time and space with digitalization – from now on, the gift of spring does not have to be limited to seasons and regions, and the poetic taste of Eastern freshness can be tasted on dining tables around the world!

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This article "Using digitalization to ‘preserve’ spring and let Chinese fresh flavors spread globally" by AcloudEAR. We focus on business applications such as cloud ERP.

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