Often see a lot of enterprises, of course, there is no lack of mechanical manufacturing enterprise managers love to ask: customer relationship management system (CRM) which is good? On such a question, it is almost impossible to have a standard answer, because each supplier of customer management system in the machinery industry has its own unique charm, and it is not the same as we imagine, Zhang San and Li Si are the same. For the growth type of machinery manufacturing enterprises, the selection will be realized according to the strategic planning of enterprise development. Therefore, it is irresponsible to tell you that this is suitable for your enterprise.
Why is CRM important to your business and business?
As far as enterprises are concerned, good use of CRM can coordinate and optimize the interaction between enterprises and customers in sales, marketing and service, provide customers with innovative personalized interaction and service, help enterprises transform anonymous users into loyal customers and increase market share.
What is the general direction of CRM in machinery industry?
In fact, different CRM system providers focus on different solutions. Some focus on the whole process management of marketing, marketing and after-sales service, some focus on field management from the perspective of subdivision, and others are good at processing business information and reducing enterprise costs. Therefore, the premise of selection is to know yourself and know the other. Ask yourself repeatedly, what kind of customer relationship system is the most urgent need for our machinery manufacturing enterprises at present, and what kind of customer relationship system is needed in the future? Which part needs to be solved most urgently, or from the comprehensive layout of the future? It all determines how you choose.
Market machinery industry customer management system super many!
In the “acloudear white paper on digital transformation of mechanical equipment manufacturing enterprises” released by the expert on digital transformation of machinery manufacturing industry and SAP platinum partner, it talked about “building a customer-centered innovation service platform”, which is based on SAP customer Experience as the prototype, it makes a comprehensive analysis on the integration of e-commerce cloud, customer data cloud, marketing cloud, sales cloud and service cloud. In fact, from an expert’s point of view, the customer management system of the machinery industry should be regarded as the leader of the same kind, which is evaluated by an authoritative organization! In July 2019, the Forrester wave Gamma SAP customer experience was named the industry leader in the report of digital experience platform in the third quarter of 2019.
To see what kind of charm it has, worthy of such a pinnacle of honor?
Use more customers, good reputation!
Let’s see what the report says! “SAP stands out from the reviews, especially in B2C and B2B business, customer identity and access management, and API management. Sap has won the unanimous recognition of the industry with its far sighted strategy, especially the vision of “experience data + operational data”. In addition, sap has a first-class network of partners. ”
Aiming at the demands of mechanical equipment manufacturing and even manufacturing enterprises at all stages, it provides five comprehensive and mutually integrated cloud of marketing, e-commerce, customer data, sales and service, strengthens experience management, continuously upgrades customer experience, brings high-quality after-sales management for customers, and enhances customer stickiness. Maybe that’s why they are recognized leaders.
At the end of the paper, the customer management system solutions for the machinery industry, whether it is leaders or excellent brands recommended by peers, are just a kind of finished prescription reference in the form of spot. In fact, in addition to the customer management system with complete functions and good integration, we should pay more attention to highly flexible solutions that can meet the actual needs of enterprises, so as to really help enterprises. If you want to find the most suitable customer management system of machinery industry, or that sentence: know yourself and know your enemy, objective choice!
With regard to the customer management system of the machinery industry, it is advisable to start with the trends of the manufacturing industry, the pain points of the machinery manufacturing industry and even enterprises, and the direction of digital transformation,
Find the most suitable path for the development of their own enterprises and products, to accelerate the promotion of core competitiveness!
Please search and download acloudear white paper on digital transformation of mechanical equipment manufacturing enterprises
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This article "Who is the best recognized leader of customer management system in machinery industry?" by AcloudEAR. We focus on business applications such as cloud ERP.
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