Accidentally heard such a sentence: “auto parts sales management, only a sales system can?” It’s a moment of contemplation. Maybe some people think it can. As long as it can make the sales management of auto parts smooth, why not? However, some people feel that it is no good. Although the sales management system is smooth, if it is not fully interconnected with the internal management resources of the enterprise, there is still a management island in the sales management, which will not only affect the normal operation of the enterprise, but also affect the efficiency and future development of the enterprise. It seems that everyone has a point~
Is the previous auto parts sales management system feasible? From the perspective of digital transformation of auto parts enterprises, it is not impossible to determine the scope of change according to the profitability, digital ability and resistance to change of the enterprise, take key breakthroughs, and take sales as the entrance of key breakthroughs. For example, through the “acloudear white paper on digital transformation of auto parts manufacturing enterprises” (auto industry digital transformation expert, SAP platinum partner acloudear), SAP customer experience solution (SAP Cx) to help auto parts manufacturing enterprises improve customer experience management, and SAP sales in the suite Cloud system can help auto parts enterprises promote sales growth through better sales experience, and obtain the impact of each transaction and the deep customer and social insight needed anytime and anywhere.
Why did the last auto parts sales system really fail?
The digital transformation of auto parts enterprises is a long-term and continuous journey. If such a journey only stays on the sales management system, do you think such a digital transformation is reasonable? With the development of industry 4.0 and the trend of digitalization, the requirements of digitalization and informatization for auto parts enterprises are put forward. Firstly, we need to build a digitalized core platform to realize the all-round unified management of enterprises, and realize the free flow of data on the platform, so as to facilitate real-time tracking, transparent management and scientific analysis of enterprises, and finally provide a reference for enterprise decision-making It depends on the basis of the law. Thus, it can be seen that the digital transformation of auto parts enterprises is far from enough. The management of auto parts enterprises needs to consider the overall situation, start from the local, and create a comprehensive integrated management.
From this point of view, sales management only belongs to one part of CRM in upgrading customer experience. If we think this part is the best, the enterprise digital transformation will be successful, which seems to be a bit partial. We need to comprehensively help auto parts enterprises make up for their shortcomings, stand at the height of industry 4.0, and help enterprises succeed in digital transformation and realize smart enterprises through digital technology.
Based on the above, we can conclude that in the initial stage of digital transformation of auto parts enterprises, managers introduce auto parts sales management system from the perspective of sales and business to help enterprises improve sales efficiency. Let customers enjoy high quality sales experience, is indeed a direct and effective means of upgrading. However, with the development of auto parts enterprises, the integration of industry and finance, the isolated information island between departments, and the disadvantages in the supply chain will gradually emerge, which cannot be changed by a single auto parts sales system. Therefore, do not mistake the breakthrough as a sign of comprehensive upgrading.
The sales management system of auto parts enterprises can not represent all the digital transformation,
The successful digital transformation of auto parts enterprises needs to do the following things well:
Search and download acloudear white paper on digital transformation of auto parts manufacturing enterprises,
Fully crack the digital transformation of auto parts from sales to finance, supply chain, business, etc,
Speed up the enterprise into the digital fast lane, upgrade the core competitiveness!
This article "Is it possible to use only one sales system for auto parts sales management?" by AcloudEAR. We focus on business applications such as cloud ERP.
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