Medical device sales management, industry focused management content range

Nowadays, the management of medical device sales is becoming increasingly difficult to manage, not only because of the need to manage products and people, but also to manage orders, and even to be alert to a series of cumbersome issues such as compliance. The main reason lies in the current sales management of medical devices. Due to fierce competition, a wide range of products, and various management contents, more and more medical device sales managers are facing a headache. When asked how to manage medical device sales, some medical device sales management experts will say that finding a medical device salesperson management system can solve many problems. However, in fact, it is not necessarily true. Just as many medical device sales management companies have also installed some medical device sales personnel management systems to achieve diversified management such as medical device sales order management, medical device sales compliance management, and medical device sales contract management, the efficiency is not as high as expected, and there are still many problems.

In this issue, digital experts in medical device sales management will analyze: What are the management aspects of modern medical device sales management?

Conventional medical device sales management includes six aspects

The modern sales management of medical devices is so complex that one has to be busy managing the sales orders of medical devices, while the other will be strict with the compliance management of medical device sales. This side has not yet been settled, the orders have been signed, and it is necessary to strengthen the management of medical device sales contracts… I always feel that many aspects need to be busy. Let’s first clarify what aspects of our medical device sales management include.

◆ Sales channel management

In terms of medical device sales management, it is necessary to establish a complete sales channel management system, including: investment promotion, agent management, distribution network management, etc., to ensure the sales and promotion of products in various sales channels;

◆ Sales plan management

Medical device sales management needs to develop sales plans based on market demand and product characteristics, including sales goals, sales budgets, sales strategies, etc., to achieve effective control and management of sales performance;

◆ Customer relationship management

Medical device sales management needs to establish a customer relationship management system, including customer development, customer maintenance, customer service, etc., to achieve timely processing and response to customer needs and feedback, and improve customer satisfaction and loyalty;

◆ Marketing management

Medical device sales management needs to develop marketing strategies, including market research, brand building, product promotion, advertising, etc., to achieve product visibility and recognition in the market;

◆ Sales performance management

Medical device sales management needs to establish a sales performance management system, including sales data analysis, sales performance evaluation, reward and punishment mechanisms, to achieve monitoring and evaluation of sales performance, and improve sales efficiency and performance level;

◆ Compliance management

Medical device sales management needs to comply with national laws, regulations, and industry norms, implement compliance management, including product registration, filing, testing, and quality control, to ensure that products meet regulatory requirements and have good quality and safety.

From this, we can see that conventional medical device sales management not only includes medical device sales compliance management, medical device sales contract management, but also includes medical device sales order management, customer relationship management, and other aspects. This often requires the use of medical device sales personnel management systems, as well as medical device sales management systems, to help medical device sales management achieve sales performance improvement and sustainable development.

Digital medical device sales management includes the following management content directions

After understanding the six major aspects of conventional medical device sales management, our medical device sales managers often feel that although everything is right, there seems to be something missing? Especially in the context of the era of digitalization, cloud computing, and cloud storage, the challenges faced by medical device sales management have long surpassed the traditional ones. So, what does digital medical device sales management include? Medical device sales management digital management experts have summarized 7 aspects for us, let’s take a look together.

◆ Product management

Including the management of information such as the classification, specifications, performance, and price of medical device products, as well as the management of operations such as inventory, procurement, and delivery;

◆ Customer management

Including the management of customer information, needs, feedback, and other information, as well as customer classification, marketing strategies, customer relationship management, and other aspects of management;

◆ Sales management

Including management of sales plans, sales forecasts, sales channels, sales personnel management, as well as management of sales data analysis and sales performance evaluation;

◆ Service management

Including after-sales service, customer maintenance, service process management, and other aspects of management;

◆ Data management

Including the management of sales data, customer data, product data, and other information, as well as data security, backup, recovery, and other aspects of management;

◆ Marketing management

Including market research, competition analysis, brand promotion, advertising and other aspects of management;

◆ Operation management

Including financial management, cost management, supply chain management, and other aspects of management, as well as organizational management, personnel management, and other aspects of management.

Is it very subversive of our imagination about medical device sales management? Of course, the sales management of medical devices in the digital era has gone beyond the scope of traditional medical device sales management, and cannot be simply confused with specific transactional management such as medical device sales order management, medical device sales compliance management, and medical device sales contract management. Because in the digital era, medical device sales management needs to be based on business strategy, focus on business and financial integration, and focus on sales and service, which is indeed more difficult than traditional medical device sales management. Therefore, selecting the right medical device sales management software, especially digital medical device sales management software, can achieve twice the result with half the effort.

To learn more about medical device sales management, as well as solutions such as segmented medical device sales order management, medical device sales compliance management, medical device sales contract management, and even the medical device salesperson management system, click on the following link:

Medical Device

医疗器械企业管理数字化转型白皮书

This article "Medical device sales management, industry focused management content range" by AcloudEAR. We focus on business applications such as cloud ERP.

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