Acloudear Unlocks SAP Emarsys Q3 New Features, Pioneering Omnichannel Marketing and AI-Driven Decision-Making

As the world’s leading customer engagement platform, SAP Emarsys remains committed to accelerating business growth, elevating personalised experiences, and driving omnichannel customer interactions through technological innovation. Each product update embodies its profound market insights and proactive response to client needs.

As an SAP Platinum Partner, Acloudear remains at the forefront of technology, offering an in-depth analysis of the highlights of this Q3 update. We hope our insights will help you navigate the path of digital marketing steadily and far.

1.Scalable Enhancements for Omnichannel Excellence

In the digital age, consumers interact with brands through increasingly diverse channels, making omnichannel marketing an indispensable core capability for enterprises. This quarter’s SAP Emarsys updates prioritise enhancing the scalability and personalisation of omnichannel marketing, enabling meaningful customer connections across every touchpoint.

01 Digital Advertising Integration with Microsoft Ads

This functionality is now available to all customers. Leverage SAP Emarsys’ contact and behavioural data to build precise target audiences within the Microsoft Search Network (including Bing and Yahoo), effectively expanding your brand’s reach.

02 Enhanced Email Bounce Management

Email bounce management has been comprehensively upgraded through scalable cloud infrastructure and a new user interface. You can now reactivate invalid “soft bounce” contacts individually or in bulk, enabling better list hygiene and safeguarding your sender reputation.

03 New Segmentation Editor Simplifies Precision Targeting

The enhanced editor features a modernised interface and AI-driven segmentation descriptions, making the creation and management of complex customer segments easier than ever before, significantly saving your time.

04 Mobile Wallet Unlocks New Marketing Scenarios

You can now trigger and update mobile wallet vouchers in real-time via the Interactions feature. For instance, a successful purchase can instantly elevate a customer’s loyalty tier, pushing a message detailing exclusive benefits directly to their lock screen.

2.AI-Empowered Marketing Decisions

Artificial intelligence is reshaping every facet of marketing. SAP Emarsys deeply integrates AI technology into its products, aiming to empower marketers with intelligent tools for greater efficiency and more precise customer insights.

01 AI-Assisted Product Search

This new feature enables you to query your product catalogue swiftly using natural language (e.g., searching for ‘best-selling women’s shoes under £20’) and obtain precise results. Recent enhancements include automatic product information updates, SAP Emarsys Script Language (ESL) support, product catalogue localisation, and dynamic pricing, ensuring campaign content remains consistent and relevant at any scale.

02 AI-Assisted Campaign Translator

You can now effortlessly translate campaign content directly within the visual content editor. Whether utilising SAP’s OpenAI-based AI translation service or your preferred providers like DeepL or Smartling, content is converted into multiple languages while preserving personalisation and dynamic elements.

03 AI-Assisted Segmentation Descriptor Generator

Exclusive to the new editor, this AI tool automatically converts complex segmentation rule definitions into plain-language descriptions. This enables marketers to grasp target audience composition more rapidly, saving valuable time.

3.Deepening Integration and Expansion to Build a More Comprehensive Marketing Ecosystem

01 B2B Customer Interaction and Segmentation Expansion:

B2B marketers can now integrate custom data (such as company employee size, revenue range, region, or technology stack) directly into customer profiles and segments via API. For instance, you can precisely target a segment comprising ‘manufacturing companies in North America with 100-999 employees’ for more granular targeting.

02 Product Catalogue API

The new release expands the Product Catalogue API, enabling faster incremental updates for brands with extensive or frequently changing product catalogues. This ensures your marketing campaigns always utilise the latest product data, particularly during peak sales periods.

03 Event Trigger Entry in Interaction Engine

A dedicated event trigger entry node has been added to Interactions. This enables marketers to effortlessly initiate customer journeys directly based on real-time events—such as loyalty tier upgrades, subscription renewals, or contract milestones—without relying on complex custom configurations.

04 User Management via Identity Providers

The new release streamlines SAP Emarsys’ login process through automated Single Sign-On (SSO) detection. Accounts configured for SSO are seamlessly redirected to your identity provider for authentication, significantly enhancing convenience and security.

4.Bridging the final gap between marketing and sales

Admittedly, each SAP Emarsys update injects powerful new momentum into the marketing side. However, we observe that many enterprises still face a core challenge in practice: how can the vast volumes of potential leads and interaction data generated by marketing campaigns flow seamlessly to the sales side and be converted into tangible sales opportunities?

To address this pain point, Acloudear has developed the ‘Contact-to-Lead Accelerator’ solution, seamlessly integrating SAP Emarsys with Sales Cloud to efficiently convert marketing touchpoints into high-value sales leads.

01 Comprehensive Customer Profile Building

The solution first extracts contact interaction data from Emarsys, enriching it with external information such as company websites and relevant news. This generates a comprehensive customer profile within Sales Cloud, enabling sales teams to quickly understand client backgrounds.

02 Powerful Artificial Intelligence Engine

At its core lies a robust artificial intelligence engine. By analysing historical lead conversion outcomes, the AI delivers precise scoring for new leads, pinpointing high-potential prospects. Simultaneously, it recommends relevant products based on customer behaviour and suggests optimal next-step sales activities—such as scheduling calls at peak engagement times.

03 High-Quality Lead Delivery

Through this automated, intelligent workflow, sales teams efficiently receive well-scored, information-rich leads, significantly boosting productivity and conversion rates.

This article "Acloudear Unlocks SAP Emarsys Q3 New Features, Pioneering Omnichannel Marketing and AI-Driven Decision-Making" by AcloudEAR. We focus on business applications such as cloud ERP.

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