Acloudear officially joins the SAP APAC MarTech Alliance ecosystem, jointly empowering Chinese brands to expand globally

As “Made in China” accelerates its global expansion, digital capabilities have become the core competitiveness for brands going global, marking the entry of Chinese brands into a new era driven by capabilities.

Against this backdrop, the SAP APAC MarTech Alliance ecosystem, centered around SAP’s customer experience products, has officially been established. Acloudear, as a SAP Platinum Partner, has been invited to join as one of the alliance’s inaugural core members.

The alliance brings together global top-tier digital marketing forces such as Acloudear, Luze Technology, Shuyun, and TrustPilot, aiming to collaborate with APAC marketing technology companies and service providers. Through the alliance platform, it standardizes technology, facilitates resource sharing, and enables joint delivery to provide end-to-end digital marketing solutions for Chinese companies going global, supporting their global expansion strategies.

1.Building a New Global Marketing Foundation: The Core Value of the Alliance

The SAP MarTech Ecosystem Alliance centers on SAP’s customer experience product portfolio, particularly the Emarsys marketing cloud platform, to build core capabilities and create an open, collaborative technical community:

① Integrated Across All Channels, Breaking Down Marketing Silos: By integrating Emarsys’ omnichannel automation engine, AI-powered customer insights tools, and the alliance partners’ localized operational capabilities, the alliance provides enterprises with a unified data foundation and cross-domain marketing workflows, eliminating efficiency losses caused by switching between multiple systems;

② Agile response, accelerating global deployment: Through the alliance members’ global service network and compliance expert resources, it provides Chinese brands with end-to-end support from system deployment, cultural adaptation, to continuous optimization, significantly shortening the startup cycle for overseas businesses;

③ Intelligence-driven, reshaping the decision-making chain: Deeply integrating AI technology capabilities within the alliance, embedding intelligent modules such as consumer behavior prediction, dynamic content generation, and marketing effectiveness attribution into the entire business process, driving marketing decisions from experience-driven to data-driven.

2.Acloudear: Based on SAP public cloud, building a global digital marketing engine for brands going global

The first batch of invited alliance members are all industry-leading enterprises. How did Acloudear secure its place among them?

In fact, Acloudear is one of China’s first partners to provide native SAP cloud solutions. Since its establishment, it has consistently aligned with SAP’s cloud strategy, specializing in global enterprise digital transformation services. With its exceptional SAP public cloud implementation capabilities and a customer success team dedicated to continuous value-added services, Acloudear has been awarded the “Best Cloud Partner” award by SAP Greater China multiple times.

As one of the earliest domestic service providers to specialize in the full product line of SAP public cloud solutions (Cloud ERP, CRM, BTP, etc.), Acloudear’s joining will bring three key differentiating values to the alliance:

2.1 Comprehensive cloud service capabilities, building a “super foundation” for digital marketing:

Acloudear uses the SAP BTP platform as a hub to build a complete solution spanning SAP public cloud deployment, system integration, and AI technology integration. Through SAP Cloud ERP + Emarsys Marketing Cloud Platform, enterprises can achieve cross-channel customer data integration, automated marketing process deployment, and AI-driven precise decision-making, forming a closed-loop of “data-insight-action-optimization.”

2.2 Over 10 years of industry know-how:

Over the past decade, Acloudear has accompanied over 300 enterprises in their global expansion, across industries such as medical devices, automotive parts, high-tech, e-commerce, equipment manufacturing, discrete manufacturing, and engineering services. We have accumulated Know-How from localization compliance to global operations. Within the framework of the alliance, this experience will be deeply integrated with the Emarsys platform and Acloudear’s marketing architecture to accelerate the formation of industry solutions that can be rapidly replicated, providing brands with a “technology + scenario” dual-driven global growth path for going global.

2.3 Global Services + Localized Support:

Acloudear has a global network of over 100 service centers and over 10,000 consultants, enabling it to provide Chinese companies going global with unified global services and localized support, achieving “global intelligence, global delivery.”

3. Driven by both Chinese experience and overseas technology, Establishing a New Paradigm for Brand Globalization

As one of the first core members to join the MarTech Alliance, Acloudear will collaborate closely with outstanding global alliance partners, focusing on the following three key directions to drive ecosystem co-construction and support Chinese brands in achieving global expansion:

① Build a “industry × region” characteristic solution matrix: Collaborating with partners to distill replicable best practices from high-demand industries such as manufacturing and retail, integrating localized components for target regions to achieve “plug-and-play” overseas solutions;

② Building AI collaborative applications: Leading alliance members to explore the application of generative AI in overseas expansion scenarios, with a focus on breakthroughs in key applications such as multilingual content dynamic generation, customer insights, personalized marketing, and cross-cultural sentiment analysis;

③ Deepening ecosystem empowerment mechanisms: Establishing an alliance advisor certification system and knowledge-sharing platform, injecting Acloudear’s implementation methodologies in areas such as SAP Cloud ERP and BTP into the ecosystem to enhance the alliance’s overall service depth.

When China’s mature business ecosystem meets the world’s leading MarTech alliance, a multiplier effect that empowers brands to go global is taking place.

Acloudear will use the alliance as a pivot to continue deepening technological integration and collaboration with the SAP ecosystem, helping Chinese enterprises transform global challenges into new growth momentum and carve out a place for more Chinese brands on the world stage.

This article "Acloudear officially joins the SAP APAC MarTech Alliance ecosystem, jointly empowering Chinese brands to expand globally" by AcloudEAR. We focus on business applications such as cloud ERP.

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