Who should enterprises go first in chip industry when ERP is better than CRM?

How hot is the chip industry? You can understand it from the competition between China and the United States. On the one hand, there is crazy blocking, and on the other hand, the world’s largest chip importer accelerates the chip industry towards independence. The harsh environment and fierce competition make many Chinese chip enterprises put digitalization on the agenda. When it comes to the digital transformation of the chip industry, many enterprise managers immediately think of ERP in the chip industry. It is almost a consensus to install ERP in the chip industry, but some companies have also installed CRM, and some enterprise managers do not understand: install ERP in the chip industry first? Or online chip industry CRM? Or together? What roles do they play in the digital transformation line, and how reasonable should the relationship be? In response to this series of doubts, acloudear, an expert on digital transformation in the chip industry, will join you today for an in-depth analysis.

Trends in China’s chip industry

What are the respective values of ERP and CRM in the chip industry?

In fact, many managers know that as the management system of internal resources of enterprises, the core value of ERP in chip industry is to improve the operation efficiency of enterprises, reduce costs, and better serve customers. So CRM? More is aimed at the market and customers, establish relations, develop and maintain customer relations, and improve customer satisfaction. Their respective values and functions are different.

How to choose ERP and CRM in chip industry?

Since we understand the value of one external and one internal, both are essential for enterprise resource management in a broad sense. ERP in the broad and comprehensive chip industry has its own CRM module. However, in order to strengthen customer relations, many enterprises finally choose a more powerful CRM to extend to the scope beyond the reach of ERP in the front end, so as to promote the salesperson to improve the sales order rate, and then improve the interests of the enterprise.

Therefore, when our chip enterprises are undergoing digital transformation, on the one hand, we need to base ourselves on the enterprise itself, whether we need to immediately strengthen customer relationship management and customer experience; On the other hand, we need to see whether the CRM provided by ERP suppliers in the chip industry is sufficient and can meet the current needs. So this is the key to how to choose between them. Everything should proceed from reality.

Let’s take a look at the case of our chip enterprise

Acloudear, an expert in digital transformation of the chip industry and SAP platinum partner, brought the digital transformation of Shanghai microelectronics equipment (Group) Co., Ltd. (Smee), a domestic famous chip lithography company, in its white paper on digital transformation of acloudear high tech enterprises, and chose the combined solution of “SAP ERP + SAP customer experience”.

Seeing this, enterprise managers must have the answer in their hearts. Whether it is ERP or CRM in the chip industry, there is no comparison of who is more valuable, but their respective management roles and division of labor are different, all in order to help enterprises improve their core competitiveness.

Final summary:

For chip industry ERP, chip industry CRM or digital transformation of chip industry, according to digital transformation expert acloudear, chip industry ERP and chip industry CRM constitute a unified value closed-loop system of enterprise management due to different division of labor, and build a high-efficiency operation from inside to outside. As for how to choose ERP and CRM in the chip industry, which should be implemented first, which should be implemented at the same time, this needs to be planned according to the roadmap of the enterprise’s own digital transformation strategy. To fully understand whether the chip industry or the digital transformation of high-tech industry, acloudear, a digital transformation expert, has brought you a downloadable “acloudear white paper on the digital transformation of high-tech enterprises” to fully understand the pain points, future trends, transformation methods and specific plans of chip industry enterprises, clear the path, combine with reality, avoid detours, and run chip enterprises.

This article "Who should enterprises go first in chip industry when ERP is better than CRM?" by AcloudEAR. We focus on business applications such as cloud ERP.

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