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The rise to fame of “Chicken Cutlet Brother” represents an outpouring of public sentiment. For management, however, it presents an opportunity to scrutinise internal operational efficiency.

At the online seminar on ‘Localised DTC Strategy’ hosted by the SAP Martech Alliance, Mr Wang Qi, Technical Partner at Acloudear – a Platinum Partner of SAP and core member of the Alliance – joined numerous alliance experts in jointly sharing breakthrough approaches to DTC strategy.

Technology has its limits, but kindness knows no bounds

Ouzhou’s deep-rooted presence in China, a key strategic foothold in Asia, has cultivated extensive expertise in foundry auxiliary materials over many years. However, as its operations continue to expand, the limitations of its existing IT infrastructure have become increasingly apparent.

Acloudear’s SAP Cloud ERP solution has acted as a precision digital tool, bringing about a fundamental transformation for this cutting tool giant.

Facing exchange rate volatility, policy uncertainty and supply chain risks, CFOs of growing international enterprises must respond swiftly. A suite-first strategy integrates data, applications and AI, transforming individual strengths into collective advantages to drive long-term sustainable development.

To systematically address these challenges, the company resolved to implement the globally leading SAP Cloud ERP solution. Partnering with Acloudear, a firm possessing extensive implementation experience in international logistics, they jointly designed and executed this far-reaching digital transformation project.

In the digital age, consumers interact with brands through increasingly diverse channels, making omnichannel marketing an indispensable core capability for enterprises. This quarter’s SAP Emarsys updates prioritise enhancing the scalability and personalisation of omnichannel marketing, enabling meaningful customer connections across every touchpoint.

For those “hidden champions” who have honed their craft in specific fields while aspiring to global markets, the key to sustaining their lead lies in leveraging digital tools to transform rudimentary management practices into sophisticated operations, and to convert vague cost accounts into transparent profit statements.

This is a global project spanning multiple time zones across Europe, America and Asia. Team members frequently required extended working hours to manage coordination, training and technical integration across different regions. Both teams demonstrated exceptional resilience and initiative, successfully navigating the challenges of cultural integration and remote collaboration.

The CDMO industry is actually quite complex. It is not only a capital- and technology-intensive sector requiring companies to make sustained long-term investments in advanced production capacity and process iteration, but it is also project-driven and subject to fluctuating demand. Customer needs can fluctuate dramatically depending on the progress of research and development and clinical results, posing a significant challenge to a company’s resource planning and supply chain flexibility.

A recent online webinar hosted by the SAP Martech Alliance brought together experts from KOL marketing, marketing automation, and user reputation to share insights on full-funnel operations for global DTC brands. Under the theme “A Full-Funnel Operations Breakdown for Global Brands and a 2025 Black Friday Playbook,” they delivered a practical guide to take you from building buzz and driving conversions to achieving blockbuster sales.