Hardware machinery enterprises lack of innovation, products tend to be homogeneous, customer service level is generally similar, and the interactive response time between customers is too long With such a constitution of hardware machinery manufacturing enterprises, it is really difficult to retain customers for a long time! What can I do? Customer oriented! Then, how to enhance the timeliness and experience of customer interaction and increase customer stickiness? All these have become the focus of attention and improvement of more and more hardware machinery manufacturing enterprises. If you want to upgrade the customer experience, many people think that it is enough to carry out effective CRM management, which is only a set of ERP! On a set of hardware machinery industry ERP, can let the enterprise run efficiently? Make service more timely? Customer experience can also fly? Don’t worry. Let’s move on.
The last ERP of hardware and machinery industry has improved customer experience?
Most managers of hardware machinery manufacturing enterprises believe that as long as they help enterprises successfully realize the integration and synchronization of logistics, information flow and business flow, they can make enterprises more efficient and respond to customers quickly, and the problem will be solved? We are not in a hurry to deny such an idea. Let’s look for some clues with the collection of doubts in the white paper on digital transformation of acloudear machinery and equipment manufacturing enterprises released by acloudear, an expert in manufacturing digital transformation and SAP platinum partner.
This is really not so simple, even on a set of hardware and machinery industry ERP may not be able to comprehensively improve customer experience, increase viscosity, as you wish. Because not all ERP are so idealistic, many reality: all departments have ERP, but the flow of data has not been realized on a unified platform, the efficiency is still slow, the information is still not ideal. Is this really what you want?
How to upgrade the customer experience of ERP in hardware machinery industry?
There are many ways to upgrade customer experience in the era of experience economy, customer diversification and personalized demand. Next, we may use the perspective of acloudear, an expert in digital transformation of machinery manufacturing enterprises, and combine with the SAP system commonly used by machinery manufacturing enterprises in the top 2000 Forbes to deconstruct how the customer experience can be improved rapidly. What kind of ERP is an excellent ERP in hardware machinery industry? What we say is really good. As far as enterprises are concerned, good use of CRM can coordinate and optimize the interaction between enterprises and customers in sales, marketing and service, provide customers with innovative personalized interaction and service, help enterprises transform anonymous users into loyal customers and increase market share. In this case, we analyze the sap customer experience (Cx) system, the best of its kind and recognized leader in the industry, based on the clues shared by acloudear experts.
SAP CX solution changes the traditional CRM software and creates Omni channel customer experience based on customer demand. According to the different dimensions of enterprise operation management, with the help of five cloud of marketing, e-commerce, data, sales and service, with x-data and o-data as the core, we can understand the reasons behind customer behavior, deeply understand customers, predict and actively meet their needs, establish mutual trust relationship, and provide distinctive and personalized customer experience through cloud ERP.
Do you think it’s enough to have such a leadership system?
In fact, acloudear, an expert in digital transformation of mechanical manufacturing, does not want people to copy such ERP solutions, but only from the perspective of CRM, how to help hardware machinery enterprises quickly improve customer experience provides a series of value and solution reference. In fact, starting from CRM is very intuitive, but it is undoubtedly a glimpse. Hardware machinery manufacturing enterprises need to use a unified system to make all departments face the same objectives / indicators, and promote the organization to focus on the same thing: customer service. Enable enterprises to listen to customers’ opinions, understand what to do, and take actions to promote breakthrough results and provide the best service to improve customer satisfaction. This is a systematic project to transform and reshape enterprises. Because it is not only the customer relationship, but also the reconstruction of business model, product and even working mode.
Therefore, in order to fully realize the intelligent enterprise, the hardware machinery manufacturing enterprise needs a digital core platform as the brain, so as to enable the enterprise digital transformation: reshape the business process (end-to-end), reshape the business model and reshape the working mode of employees. Only by comprehensively empowering and endowing the hardware and machinery manufacturing enterprises with wisdom, and realizing digital management and intelligent enterprises can all-round It can realize the positive interaction with customer’s demand quickly and efficiently.
To learn more about how ERP in hardware machinery industry can comprehensively improve customer experience,
Please search and download acloudear white paper on digital transformation of mechanical equipment manufacturing enterprises
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This article "How to upgrade the customer experience of ERP in hardware machinery industry?" by AcloudEAR. We focus on business applications such as cloud ERP.
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