The endless emergence of electronic products has accelerated the development of the microelectronics industry. Under the unprecedented opportunity, more and more microelectronics enterprises are participating in the fierce competition. In addition, the sudden epidemic has made the business problems accumulated over the years in the microelectronics industry more prominent in the high-speed process:
Production demand is difficult to control, production scheduling is unreasonable, and business efficiency is low;
Production loss calculation is difficult, materials are easy to make mistakes, and the operation cost is high;
The process is not smooth, unable to quickly respond to changes in market demand, etc.
This series of “baggage” makes some microelectronics enterprises always slow down, but their hearts always seem to be full of many unwilling. Looking ahead to the leading microelectronics enterprises, they have made themselves more flexible, fast and powerful through ERP in the microelectronics industry early, and can easily meet any challenges. How do they help enterprises improve their core business capabilities? It really starts with ERP in the microelectronics industry.
Not all milk is called terenzo. Similarly, not all ERP in microelectronics industry can help enterprises improve their core business capabilities perfectly. Therefore, when we feel that the ERP in the microelectronics industry on the market is similar, and we are ready to choose any one, the digital transformation at the moment has gone astray. When we return to the core topic of this article: how can ERP in the microelectronics industry help enterprises improve their core business capabilities, we might as well think about how to improve their core business capabilities? Microelectronics ERP is it? Isn’t it responsible for scheduling and controlling system resources and improving the planning and control ability of internal resources? In that case, does the core business capability need the help of customer facing software such as CRM?
Establish, develop and maintain customer relationships, support complete sales processes, and intelligently manage customer, merchandising, order and other modules to improve the order completion rate and enterprise benefits. It seems that ERP in the microelectronics industry is not the only one who wants to help enterprises improve their core business capabilities.
Acloudear, an expert in digital transformation of high-tech electronics industry and a platinum partner of sap, said in acloudear white paper on digital transformation of high-tech enterprises that the key to improving the core business capabilities of enterprises lies in five strategic priorities, and the two core elements are: front-end microelectronics industry CRM that faces the customer experience directly and the middle and back-end microelectronics industry ERP that controls the internal resources of enterprises. Front end CRM “externally” establishes close customer relations, expands business, and improves enterprise efficiency; Backstage ERP “internal” integrated resource integrated management, improve efficiency and reduce costs, and create value for the enterprise.
“Inside” and “outside” can be emphasized, but they cannot be separated. Therefore, it is very important to understand what the enterprise needs first, and then select the type of ERP in the microelectronics industry that suits the actual needs of the enterprise. At present, among the 14400 high-tech enterprises in the world, SAP microelectronics ERP is selected by most enterprises. Here we might as well take the successful case of Shanghai microelectronics group as a reference to see how ERP in the microelectronics industry helps enterprises improve their core business capabilities.
Shanghai microelectronics group chose the combined solution of “SAP ERP + SAP customer experience” to restructure business processes and realize digital, intelligent and efficient operations. It adopted the sales cloud and service cloud in SAP CX professional CRM system to open up business, realized real-time insight into every operation and management link of the enterprise from business opportunities to cash, provided rapid service response for customers, and promoted sales growth through good sales experience, Good service experience increases customer loyalty and stickiness.
Of course, this is only one of the many successful cases in the digital transformation of ERP in the microelectronics industry in microelectronics enterprises. We can start from the enterprise’s demands and refer to the digital reform route, but we must not copy mechanically. Combining with the enterprise’s own development situation is a pragmatic choice.
Finally, experts in the digital transformation of high-tech electronics industry friendly tips: improving the internal core business capabilities of enterprises mainly depends on two aspects: one is to face the CRM system at the consumer end, and the other is to improve the internal ERP system of enterprises. In fact, taking microelectronics industry as an example, we often define it as ERP in the broad sense of microelectronics industry. Of course, digital transformation is not just about optimizing business modules, but optimizing business alone requires the organic integration of the same platform and front-end CRM and other elements. All these must be based on the height of the future development strategy of the enterprise to sort out the digital strategy and digital route. To control the digital transformation of microelectronics enterprises, we might as well download the “acloudear white paper on digital transformation of high-tech enterprises” brought by digital expert acloudear to understand how to choose and use ERP in the microelectronics industry.
This article "How does ERP in microelectronics industry help enterprises improve their core business capabilities?" by AcloudEAR. We focus on business applications such as cloud ERP.
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