Nanjing Jusha Commercial &Trading Co,Ltd（short for Jusha） is a medical high-tech enterprise established in 1996, mainly engaged in the development, production and sales of intelligent imaging center, intelligent operating room, intelligent surgical robot and nosocomial infection control solutions, etc.
As a global enterprise, Jusha’s products and solutions have been applied in more than 70 countries and regions around the world, serving one billion people worldwide, and becoming the undisputed leader in the global medical digital visualization field.
Jusha faces multiple challenges with the rapid development of Chinese medical device industry, how does Jusha realize digital transformation in marketing and sales to empower its core competitiveness?
● The conflict between the large number of manual operations and efficient operation is becoming more and more acute.
● More complex management of multiple product lines, multiple marketing models, and refined customer relationship management.
Jusha urgently needs to upgrade the management of sales, marketing and service through a more flexible and refined system, so that it can always be in the leading position in medical industry.
Then, Jusha chose SAP and Acloudear to realize their digital transformation.
Why SAP & Why Acloudear？
First of all, they trust SAP, the strength of the Fortune 500 empowerment；
Secondly SAP Platinum Partner -Acloudear’s has rich experience and expert team which is recognized by Jusha.
After Jusha decided to adopt the SAP Customer Experience solutions，Acloudear had start implemented quickly completed the interoperability of the sales and marketing service platforms for Jusha in 2.5 months.
Why Jusha chose SAP Customer Experience?
1.New CRM system provides fine-grained marketing management
Acloudear team deeply understood Jusha’s original Salesforce system, designed and optimized the usage process around the flexibility and openness of SAP Customer Experience while maintaining the user habits, and continued to precisely optimize the system experience to meet the habits to the maximum with the high level of collaboration from Jusha team.
Now it satisfies the dual-line mode of direct sales and distributor management, and also refines the authority to city/district/county, frequent personnel transfer and regional reassignment, and builds strong sales process management such as relationship management between contacts and visit approval, which was previously difficult to achieve, and eventually won the unanimous praise within Jusha.
2.One set of customized reports to improve efficiency
After in-depth research and mastering business process, Acloudear decided to develop customized reports to solve the operation mode of multiple organizations, multiple product lines and cross management of authority for Jusha. From the visit coverage rate, customers and the number of visits, Acloudear team have discussed, communicated, designed and optimized with Jusha for many times. At the same time, with the open strategy of SAP integration, finally meet the personalized report customization of Jusha emphasizing “visit coverage rate”.
The developed reports not only enable process management, but also easily interoperate with other systems in real time. Now, the company can clearly control visits and product flow, while the location punch card meets the transparent control of employees.
Standing on the Cloud，Leveraging SAP’s globle experience，Take the Chinese path of medical device innovation and development. –Wang Wei, Chairman of Jusha
Jusha successfully achieves digital transformation in marketing and sales management: Achieved integrated operation of marketing and sales, zero duplication of manual work, process optimization and reengineering, refinement of management.
This article "Customer Story：SAP Customer Experience Makes Jusha More Powerful！" by AcloudEAR. We focus on business applications such as cloud ERP.
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