When it comes to overseas marketing, the first reaction of cross-border operators is: complex and changeable. I remember that TCL Li Dongsheng gave up the North American market based on Jack Welch’s suggestion. What is the essence of overseas marketing management? Profit, of course! If you can’t sell the product to make a profit, everything is meaningless. How to make enterprises do well in overseas marketing management and speed up the efficiency of enterprise profits? Nowadays, the most direct way is to choose an excellent overseas marketing management system to help enterprises operate efficiently. That said, even if the enterprise on the system will encounter: how to manage the users, how to smooth the capital flow, how to control the supply chain and logistics Managers who have not experienced overseas marketing pain are not enough to talk about life. It can be seen how important an excellent overseas marketing management software is.
How to achieve excellent overseas marketing management?
Nowadays, with the rise of digitization, intelligence and big data, intelligence and wisdom have become the key to solve overseas marketing management. How to be intelligent? Acloudear, an expert in digital marketing at sea, pointed out in his white paper on digital transformation of cross border operation of overseas enterprises: acloudear: in terms of overseas marketing management, enterprises need to pay attention to the best customer experience, and at the same time take into account the demands of globalization and localization.
By returning to the essence of “selling products and making profits”, this paper further puts forward five aspects of overseas marketing that need digital driving, including customer experience, sales team, demand management, service system, customer data and safety compliance.
With the direction of overseas marketing management, how to manage the details?
It’s easy to find direction, not easy to manage details. How to realize the detail management in the five major directions and overcome the problems in the process of overseas marketing management? Acloudear, an overseas marketing digital expert, further explains how to make overseas marketing a reliable business source through the solution of SAP overseas marketing management system which has a very good international reputation.
How to provide an end-to-end marketing management process?
Excellent overseas marketing management needs to inject digital innovation technology into the process of marketing, sales and customer service, combine marketing, sales and customer service with enterprise strategic objectives and cross regional capabilities, continuously provide value for customers and actively provide services. So a good overseas marketing management system? Software is not a single marketing aid, but a comprehensive marketing management process. For example, take the marketing cloud in SAP C / 4 Hana as an example. Provide end-to-end marketing management process for overseas marketing management of enterprises, and create personalized customer experience across the whole business chain. Optimize marketing process and promote revenue growth.
How to help enterprises improve the efficiency of overseas marketing?
Comprehensive integration of process management, and then deep excavation needs to improve the efficiency of the whole process. Consumer and customer analysis, suggestion and personalization, stage marketing and customer journey, leadership management and cultivation, SAP digital asset management, customer portrait, marketing planning and performance management, marketing analysis. Win customer trust, develop long-term relationship, help B2B marketing personnel explore demand, promote sales growth, and help enterprises make overseas marketing a reliable business source. This is the most fundamental problem.
As a matter of fact, SAP adheres to the principle of “unity, coordination and relevance”, forms a 360 ° unified view around the customer life cycle, empowers the branches and agents of the host country through the unified 360 ° view of customers inside and outside the enterprise, internalizes, implements and globalizes the concept of “customer-oriented”, establishes an end-to-end marketing management system to ensure that the marketing management is diversified The links were executed smoothly.
Perhaps, it is the five solutions that can help enterprises achieve excellent overseas marketing management. E-commerce is no longer just e-commerce, but has become an important part of enterprise overseas marketing and omni channel management. Standing in the supply chain, omni-channel, digital height to crack the enterprise overseas marketing management, is the most advanced management method.
In order to comprehensively solve the difficulties and pain points of overseas marketing management,
You can search and download the white paper acloudear on the digital transformation of cross border operation of offshore enterprises,
The world’s top 500 management masters achieve excellent marketing management and reliable business source for your enterprise.
This article "How to do a good job in overseas marketing management for enterprises to achieve rapid profits?" by AcloudEAR. We focus on business applications such as cloud ERP.
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